Upcoming Events

January 25th, 2014

San Diego Opera Gala


January 31st, 2014

Private Opening of Christo works donated by David Copley


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Photoshopping and Photography Services

available by San Diego Social Diary


email SocialDiaryMagazine@gmail.com


San Diego Social Diary would like to say a special thank you to our advertisers

Rancho Coastal Humane Society

KCM Group - Construction Management and Consulting Services

Symbolic Motor Car Company

Bowers Fine Jewelry


Helen Woodward Animal Center sponsored by Tiffany and Jim Mahoney

San Diego Humane Society sponsored by Taylor Miller

Animal Fashion by Jordan

Giuseppe Restaurants and Fine Catering

The University Club Atop Symphony Towers and ClubCorp

Cafe Milano on Pearl Street La Jolla

The Marine Room

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary are pleased to announce partnerships with the Arthritis Foundation of San Diego County, Country Friends, and the San Diego Humane Society.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both will be new members of the University Club.


The Social Diary, Margo Johnston, Scott Johnston and Kima

are or have been featured on:

New York Sockal Diary, The San Diego Opera, Las Patronas Jewel Ball, Town & Country Magazine,

Scripps Mercy Hospital and Leonard Simpson's 10 Best Dressed in San Diego,

Arthritis Foundation of San Diego, St. Madeleine Sophie's Center,

The Kymberli and Vaughn Parker Family Charitable Foundation,

A New Parth, Ronald McDonald House Charities, Moores UCSD Cancer Center Luau

& Longboard event, La Jolla Beach & Tennis Club, Rainforest Alliance,

The International Seakeepers Society, San Diego Magazine,

La Jolla Chamber Music Society, La Jolla Music Society,

University of San Diego Magazine, KPBS, Jordan Art Couture, the Cheetah Conservancy Foundation,

San Diego Humane Society, P.A.W.S. aka Pets Are Wonderful Support, Gretchen Productions,

The Reader of San Diego, the San Diego Union Tribune, Sign on San Diego, SDTheatre.com,

Ranch & Coast Magazine, Leonard Simpson's Fashion Forward, La Jolla Light, La Jolla Today Magazine.

La Dolce Idea with Sabrina, Jemima Garcia Designs, L.A. Fairchild, KUSI News, Vista Hill, San Diego Rescue Mission,

Zandra Rhodes Fashion Shows, FCC aka Fashion California College, the BBC, KFMB CBS 8,

News 8, Discover San Diego, Muscular Dystrophy Association, Fox 6 News, San Diego News 6, La Jolla Light,

La Jolla Village News, Rancho Santa Fe Review, San Diego Woman Magazine,

Cuisine of Southern California with Chef Bernard Guillas, After the Finish Line Newsletter with Dawn Mellen,

the feature film Step Into Liquid, Baywatch, RosieTisch.com The Roger Hedgecock Radio Show,

Time Warner Cable

Eye on L.A. Tahiti segment with Jann Carl



San Diego Social Diary is affiliated with SD Metro Magazine & La Jolla Patch division of AOL

** photos, video, writing, all material on this site are the 2012 copyright with all rights reserved for The Social Diary LLC, and its subsidiaries,including but not limited to San Diego Social Diary, Social Diary Magazine, La Jolla Social Magazine, La Revista Diario Sociales de San Diego - 'Su Conexión Con La Sociedad 'MargoMargo.tv, MargoMargo.com and Schwab Photography no reproduction of any part or parts is allowed withoutwritten permission by The Social Diary

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